The Problem
You ride hard but progress is inconsistent.
You train…but question if it's working.
You’ve got goals — but your system doesn’t support them.
Too many apps, too much faff, not enough flow.
The Promise
Rouleur combines world-class structure, fuelling, mindset, gear confidence, and 1:1 support — so you ride stronger, smarter, and more consistently.
With zero rigidity. And zero burnout.
Who is it for?
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Riders who already train — but want structure that fits their life, not just their power meter
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Cyclists who want fewer gear mistakes, stronger fuelling, and smarter recovery
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Professionals who don’t have time to Google their way to gains
If you’re stuck between trying harder and riding better — Rouleur is your next step.
This is all about getting you to Ride Better, Ride Smarter and chase your optimal.
Your Custom Rouleur Blueprint
Every membership includes everything in Cadence (£345 value)
Then you choose your focus:
Ride Better
Performance On Your Terms + Fuel & Flow Modules
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Personalised training plans (not copy-paste)
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1:1 goal-mapping and time-fit training
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Recovery Radar + Mental Resilience Tools
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Fuel Blueprint + Gut-Friendly Nutrition Delivery
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24/7 messaging + ride scenarios: business trips, parent hacks, early AMs
“I’ve increased FTP 12% in 8 weeks — and I only train 3x/week now.”
Ride Smarter
The Rider’s Workshop + Mind Over Miles Modules
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Gear audits, kit advice, style updates
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Live maintenance Q&As
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Pre-ride checklists, tech updates, and seasonal strategy
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Breathwork, ride etiquette, group ride confidence
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Confidence-first, not performance-only
“This made me love riding again. I finally feel in control, not anxious.”
What's Under the Hood
Rouleur is not another app, blog, or training plan.
It’s a flexible system that plugs into your life —
built by real riders, and battle-tested.
Monthly Live Q&A
Learn different maintenance skills interactively
Ride Better
Our system to eliminate pre-ride faff — just ride
1-1 Setup Call
Personal introduction and 7-day quick wins plan
Everything in Cadence
Ride Ready & Social Club Modules
Ride Smarter
Clear your head and plan your month
Monthly Essentials Delivery
Tailored fuel, lube, and care kit in an organiser box
Limited to Just 15 Riders
To deliver personal support and coaching Rouleur is capped at 15 members.
We can only add a maximum of 7 new Founding Riders to pre-order, closing at the end of August.
🎁 Join as a Founding Rider and get Free Access to the Souplesse Sprint and other bonuses like a care package, a guide to your own training plan and a bike fit!
No Drop Promise
Cadence is backed by the Souplesse Cycling No Drop Promise:
Try Rouleur for 30 days. If it doesn’t help you ride more, prep faster, and feel better — you’ll get a full refund.
And if you still want help? We’ll work with you personally for another 30 days.
“No Drop. No Stress. No Risk.”
Common FAQs
Results Riders Report
✅ +10% FTP in 8 weeks
✅ More energy for 3+ hour rides
✅ Gear confidence → fewer upgrades, better prep
✅ Ride stress halved, joy tripled
Bonus Unlocks
Join Rouleur today and get:
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🎯 Bonus 1: Recovery Radar Session (Rouleur only)
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🛠 Bonus 2: Your Pro-Level Ride Checklist System
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📦 Bonus 3: Nutrition Playbook + Fuelling Starter Kit
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🎁 Bonus 4: If you complete the Nutrition Playbook and experiment log but still suffer fuelling issues or energy crashes after 4 weeks, we’ll offer a 1-on-1 with a sports nutritionist at our cost.
🏁 Founding Rider Access Now Open
22 Spots. 3 Perks. One Ride-Ready Revolution.
We’re inviting 22 committed cyclists to become Founding Riders of the Souplesse Cycling Blueprint. This is your chance to lock in priority access, unlock powerful bonuses, and help shape the system that’s built for you — the time-starved rider who wants more from every mile.
🔓 What Founding Riders Get
Join now with one of three commitment levels — and start reaping the rewards instantly:
Option 2: Ride-Ready Now
Pay 1 month in full (£119 Cadence / £295 Rouleur / £549 Maillot Jaune)
🎒 You Get:
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✅ Everything in Option 1
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📦 Cycling Care Package delivered to your door (nutrition, hydration, tools & accessories curated for your setup)
Be first out the door with everything you need — and nothing you don’t.
Choose a Blueprint. We'll Build it With You
Let’s make it real simple.
Ready to ride more, stress less, and feel like a pro (without acting like one)?
Then join now.
Still unsure if this is the right fit for you?
Book a call with us to chat it through and see if we are a fit.
Only 7 Founding Rider spots available
Your best performances are one decision away