The Problem
You’re not here to just ride more.
You’re here to optimise every watt, master your setup, and make every ride meaningful.
But...
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Generic plans plateau.
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Solo training lacks edge.
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Endless upgrades don’t always deliver.
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Your riding deserves more than just more effort.
The Promise
Maillot Jaune gives you elite-level planning, testing, coaching, gear delivery, community, protection and purpose — in one seamless, high-performance ecosystem.
You ride. We handle everything else.
Who is it for?
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Cyclists who already ride consistently - and want to level up everything!
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High performing professionals who want luxury-level effectiveness
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Leaders who love the sport, crave structure, and value time, clarity and excellence
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Those ready to ride with purpose, power and prestige
This is all about getting you to Ride More, Ride Better, Ride Smarter and Ride Connected. Time to chase your optimal.
Your Complete Custom Blueprint
Every membership includes everything in Cadence & All Modules from Rouleur (£965 value)
Then we tailor it specifically to you.
Ride More
Ride Ready Formula
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Weekly ride planning sessions — built for your life
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"Out-the-Door in 7 Steps" kit prep system
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Custom route guides + time-efficient ride templates
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Monthly delivery of essentials (fuel, tools, lube)
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Gear organisation that eliminates midweek faff
“I’ve gone from one stressed ride a week to three smooth ones — and I actually look forward to them.”
Ride Connected
The Souplesse Social Club
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Complete access to all areas and all rides before anyone else
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Early access to Souplesse Grand Tours and Weekend Escapes
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The opportunity to be a leader in this community and take mentoring and ride lead roles
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Networking rides with like-minded high-performers
“Designed to more real cycling friends in two months than in two years of club rides”
Ride Better
Performance On Your Terms + Fuel & Flow Modules
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Personalised training plans (not copy-paste)
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1:1 goal-mapping and time-fit training
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Recovery Radar + Mental Resilience Tools
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Fuel Blueprint + Gut-Friendly Nutrition Delivery
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24/7 messaging + ride scenarios: business trips, parent hacks, early AMs
“I’ve increased FTP 12% in 8 weeks — and I only train 3x/week now.”
Ride Smarter
The Rider’s Workshop + Mind Over Miles Modules
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Gear audits, kit advice, style updates
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Live maintenance Q&As
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Pre-ride checklists, tech updates, and seasonal strategy
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Breathwork, ride etiquette, group ride confidence
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Confidence-first, not performance-only
“This made me love riding again. I finally feel in control, not anxious.”
Now Add the Maillot Majors
Maillot Jaune is a performance lifestyle system — not just a subscription or coaching plan.
It aligns your training, nutrition, mindset, prep, gear, and community into one cohesive engine — with elite-level support behind it.
Community Leadership
Lead, mentor and grow your network
Early Access
Priority Access to Grand Tours & Weekend Escapes
Weekly 1:1 Calls
Fine tune your strategy for the week ahead
Bespoke Testing
Sweat test, lactate test, food sensitivity tests.
Bike Insurance
For added peace of mind, your steed is covered
Monthly Essentials Delivery
Personal fuel, lube, and care kit in an organiser box
Limited to Just 5 Riders
To deliver this level of personal integration, continuous support and flexibility we are limited to just 5 riders.
We can only add a maximum of 3 Founding Riders for pre-orders, closing at the end of August.
🎁 Join as a Founding Rider and get Free Access to the Souplesse Sprint and other bonuses like a care package, a guide to your own training plan and a bike fit!
No Drop Promise
Maillot Jaune is backed by the Souplesse Cycling No Drop Promise:
Try Maillot Jaune for 30 days. If it doesn’t help you ride more, prep faster, and feel better — you’ll get a full refund.
And if you still want help? We’ll work with you personally for another 30 days.
“No Drop. No Stress. No Risk.”
Common FAQs
Results Riders Report
✅ FTP increases of 10–15% in 8–12 weeks
✅ 3+ hours sustained energy with no bonk
✅ Ride consistency up 2x
✅ £100+/year saved from smarter gear and planning
Bonus Unlocks
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🔍 Recovery Audit & Optimisation Plan
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👕 Maillot Jaune Welcome Kit
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🎥 Pro-Grade Ride Review (Zoom + Summary)
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🧑🤝🧑 Invite to Networking Ride (Top Tier Only)
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If you follow the plan for 6 weeks and don’t notice measurable progress (e.g. FTP increase, ride consistency), we’ll give you personal coaching free until we measure improvement. You won’t be billed again until you see measurable progress.
🏁 Founding Rider Access Now Open
22 Spots. 3 Perks. One Ride-Ready Revolution.
We’re inviting 22 committed cyclists to become Founding Riders of the Souplesse Cycling Blueprint. This is your chance to lock in priority access, unlock powerful bonuses, and help shape the system that’s built for you — the time-starved rider who wants more from every mile.
🔓 What Founding Riders Get
Join now with one of three commitment levels — and start reaping the rewards instantly:
Option 2: Ride-Ready Now
Pay 1 month in full (£119 Cadence / £295 Rouleur / £549 Maillot Jaune)
🎒 You Get:
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✅ Everything in Option 1
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📦 Cycling Care Package delivered to your door (nutrition, hydration, tools & accessories curated for your setup)
Be first out the door with everything you need — and nothing you don’t.
Choose a Blueprint. We'll Build it With You
Let’s make it real simple.
Ready to ride more, stress less, and feel like a pro (without acting like one)?
Then join now.
Still unsure if this is the right fit for you?
Book a call with us to chat it through and see if we are a fit.
Only 3 Founding Rider spots available
Your best performances are one decision away