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OUR CURATION PROCESS

At Souplesse Cycling, we're passionate about curating the very best cycling essentials for our subscribers. It's more than just picking a few random products and throwing them in a box. Our process is meticulous, driven by a deep understanding of what makes a truly exceptional cycling experience.



1. The Hunt:

Our journey begins with extensive research. We scour the market, exploring both established brands and exciting newcomers. We delve into the world of cycling forums, read countless reviews, and attend industry events to stay ahead of the curve.


2. The Deep Dive:

Once we've identified potential candidates, we meticulously scrutinize each product.

  • Ingredient Analysis: For nutrition and hydration products, we examine ingredient lists, ensuring they are free from artificial additives and provide the necessary energy boost.

  • Material Matters: When it comes to apparel and accessories, we prioritise performance fabrics like merino wool, moisture-wicking synthetics, and durable materials that can withstand the rigors of cycling.

  • Sustainability Check: We prioritize brands with a commitment to sustainability, minimising their environmental impact.


3. Real-World Testing:

The true test lies in real-world experience. Our team rigorously tests each product, putting it through its paces on the road. We evaluate performance, comfort, durability, and overall value.

  • Energy gels? We test their effectiveness during intense rides, looking for fewer natural ingredients and the ability to keep us consistently fuelled.

  • Cycling tools? We assess their ergonomics, durability and practical value.

  • Bike cleaning products? We put them to the test on our own bikes, evaluating their cleaning power, biodegradability and ease of use.


4. The Value Proposition:

Finally, we consider the cost. We believe in providing exceptional value to our subscribers. We carefully analyse the price point of each product, ensuring it offers the best possible performance for the investment.


5. The Final Selection:

Only the products that pass our rigorous evaluation process make it into the Souplesse box. We strive to curate a selection of high-quality, innovative, and value-driven products that will enhance your cycling experience.



More than just products, Souplesse is about delivering a curated experience. We believe that the right gear, combined with expert advice and a supportive community, can elevate your cycling to new heights.


Want to experience the Souplesse difference? Subscribe today and discover the joy of effortless cycling.

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