The Problem
You love cycling — but your gear’s scattered, your fuelling is guesswork, your prep is chaos, and your motivation wavers. Strava scrolls and WhatsApp group chats aren’t helping. You're wasting time and mental energy before you even turn a pedal.
The Promise
Cadence gives you everything you need — and nothing you don’t — to ride more often, ride better, and feel in control of your cycling. In under 30 minutes per week.
Who is it for?
Cadence is built for time-starved, gear-faffed, performance-curious cyclists who…
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Ride 1–4 times per week
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Crave more consistency, clarity, and confidence
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Want structure without rigidity
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Prefer curated over chaotic
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Value their time more than their gear drawer
This is all about getting you to Ride More and chase your optimal.
What You'll Get
Cadence isn’t a course. It’s a cycling life OS — a plug-and-play prep system designed by cyclists, for cyclists, to eliminate decision fatigue and unlock flow.
We handle the what, when, and how.
You just ride.
Monthly Live Q&A
Learn how to prep like a pro (recorded & live)
Out The Door in 7 Steps
Our system to eliminate pre-ride faff — just ride
TrainingPeaks Plan Access
Structured training that flexes with life
Souplesse Console Access
Planning tools, ride plans, kit checklists, fuelling guides
1:1 Ride Strategy Call
Clear your head and plan your month
Monthly Essentials Delivery
Tailored fuel, lube, and care kit in an organiser box
Limited to Just 30 Riders
To deliver personal support, Cadence is capped at 30 members.
We can only add a maximum of 12 Founding Riders to pre-order, closing at the end of August.
🎁 Join as a Founding Rider and get Free Access to the Souplesse Sprint and other bonuses like a care package, a guide to your own training plan and a bike fit!
No Drop Promise
Cadence is backed by:
The Souplesse Cycling No Drop Promise:
Try Cadence for 30 days. If it doesn’t help you ride more, prep faster, and feel better — you’ll get a full refund.
And if you still want help? We’ll work with you personally for another 30 days.
“No Drop. No Stress. No Risk.”
Common FAQs
Results Riders Report
✅ +1 ride/week
✅ -50% pre-ride faff time
✅ 3x more likely to follow through on training
✅ 93% say they feel more confident and organised within 14 days
Bonus Unlocks
Join Cadence today and get:
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💬 1-on-1 Welcome Call (usually Rouleur only)
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📦 First-ride Prep Box with pro-fuel picks
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🗺️ Digital “Tour de Your City” Route Bundle
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🎁 10% Off First Weekend Escape
🏁 Founding Rider Access Now Open
22 Spots. 3 Perks. One Ride-Ready Revolution.
We’re inviting 22 committed cyclists to become Founding Riders of the Souplesse Cycling Blueprint. This is your chance to lock in priority access, unlock powerful bonuses, and help shape the system that’s built for you — the time-starved rider who wants more from every mile.
🔓 What Founding Riders Get
Join now with one of three commitment levels — and start reaping the rewards instantly:
Option 2: Ride-Ready Now
Pay 1 month in full (£119 Cadence / £295 Rouleur / £549 Maillot Jaune)
🎒 You Get:
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✅ Everything in Option 1
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📦 Cycling Care Package delivered to your door (nutrition, hydration, tools & accessories curated for your setup)
Be first out the door with everything you need — and nothing you don’t.
Still Deciding?
Let’s make it simple.
Ready to ride more, stress less, and feel like a pro (without acting like one)?
Then join now.
Still unsure if this is the right fit for you?
Book a call with us to chat it through and see if we are a fit.
Only 12 Founding Rider spots available
Your best rides are one decision away